CountWise selected as traffic counting solution for FANZZ Sports Apparel

National retailer using CountWise I-Count to improve conversions and better manage customer traffic


CountWise , the global leader in customer traffic counting analytics and solutions, has been selected to implement its I-Count customer counting solutions for FANZZ Sports Apparel

FANZZ is one of the nation’s largest sports apparel and merchandise retailers, with more than 120 locations in 22 states along with an amazing online presence. Fanzz reviewed many vendors during its search to upgrade its existing customer counting solution, which used an older, less accurate break-beam counting system. CountWise was one of a select group of companies invited to offer proofs of concept, and one of two finalists.

“We’re extremely pleased and excited to be working with Fanzz, a specialty retailer focused on satisfying their customers passion for sport, and a brand which exemplifies commitment to great customer service,” said Steve Ligeti, SVP of Sales at CountWise.

The I-Count system, which incorporates CountWise’ exclusive patented Shape Recognition Technology (SRT), was chosen by FANZZ over a competitor who was using a 3D sensor with stereo vision. In head-to-head tests during a rigorous pilot phase, I-Count showed itself to be more accurate than the 3D sensor product and FANZZ existing customer counting solution, according to Ligeti.

“I-Count, which has already been implemented at over 70,000 retail locations around the world, not only offers extremely accurate traffic counts, it also offered the best in-store video security features, including integrated monitoring and analytics, of any of the solutions that FANZZ recently tested,” Ligeti said. “And we were able to offer the most economical solution of any of the competing vendors, as well.”

The I-Count perimeter solution offer retailers the ability to measure traffic to determine peak sales opportunities, improve conversion rates, measure marketing effectiveness and develop KPIs and other metrics to continually improve retail operations.

The need for better customer data drove the decision to upgrade, according to Steve Eliason, Director of Real Estate for FANZZ.

“When we decided to upgrade our customer counting technology, we went through a thoughtful and rigorous selection process,” he said. “As a national retailer with stores coast to coast, it was critical that we got the decision right the first time. After piloting both the CountWise and numerous other solutions side by side it was an easy decision to select CountWise as our service provider of choice, both from an accuracy and value perspective!”

About CountWise

CountWise is a global technology company providing people-traffic monitoring solutions to private and public entities. The company’s suite of innovative products and services helps businesses optimize their people counting, customer behavior, customer service, queue management and more. CountWise’s innovative technology and applications help improve operational efficiency and profitability. Whether capturing traffic flows, preventing queue bottlenecks, monitoring zone and customer service activity, or managing data applications, CountWise products address the full range of traffic monitoring challenges with unparalleled accuracy and reliability. Businesses are now able to improve their operations by increasing conversion rates, optimizing staffing, improving customer service and objectively measuring marketing strategy effectiveness.

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