Gaming Providers In Brazil Enthused With Surge in Market Growth – A Report
Brazil’s often underestimated gaming market has recorded appreciable growth across segments for the past few years.
With the Brazilian gaming market set to clock mammoth revenues of $1.8B in 2016, the focus is on Latin American gaming services that will not make the market defining moves and grab the advantage, along with bigger chunks of market share. Brazil’s game market is witnessing some key positive shifts that have caught the attention of major gaming portals operating in the country. Recently, female gamers overtook the number of male users in the video game industry, comprising 52 of the user base.
Of the 60% growth in revenues, gaming market analysts in Brazil attribute a lot to massive increase in number of adult female players between 25 and 35 years of age. Statistics also suggest that the biggest component of female gamers in Brazil belongs to the age bracket of 40 to 49 years old. There’s another factor that accounts for the immense popularity of video games in Brazil. According to a survey, nearly 14 out of 16 game-loving Brazilian parents play with their kids.
Brazil’s gaming market is currently pegged at a global rank of 11 in terms of total revenue from video games. In the broader context of Latin American gaming market, the market share for Brazil is 35%, followed up only by Mexico at 22% and Argentina at 15%. App Store rankings in terms of country put Brazil squarely at number 11 for iPad gamers, number 16 for iPhone gamers, and number 18 for Android users on the Google Play Store. Brazil ranks one in terms of social media platform gaming, with at least 36% of the total population playing one or more times every week. This also captures the shift in preference for online games, over conventional offline gaming.
At present, it seems that the majority of gamers prefer to use PCs, with smartphones and gaming consoles coming up at a close second. Multi-device users constitute approximately 11% of the total market segment. In general, nearly 96.5% of gamers use PCs: that’s a staggering 47.1 million gamers in Latin America. 33.7 million gamers are known to use entertainment consoles such as PSP and Xboxes. In Brazil, these figures vary slightly with mobile game users constituting a massive 82% of the player population.
Micro analyses reports have tried to capture the nuances of game niche preferences among Brazilian gamers. Action, RPG, and car rally games continue to be the top 3 categories, followed by fantasy, puzzles, and sports based games. Flash based car racing gaming segment has seen expansion lately, with service providers ramping up their gaming catalogs with additional variants of these games. No wonders, websites dedicated entirely to car games are recording substantial increases in user base month after month. Jogos De Carros is leading the revolution, with dozens of unique, and lesser known car rally racing games on offer for gamers. Offering content in native language, Jogos De Carros is a perfect example of targeted content capturing substantial market shares. The portal offers car games with colorful and cute graphics targeted at kids, 3D stunt pilot games, and basic java games with a vintage touch, for old time gamers.
Targeting the growing user base of online flash car rally game lovers, this portal is adding to it catalog of awesome games every week, recording swift increases in user base. With dozens of classic and latest car racing games with different content themes, and varying degrees of complexity of game play, Jogos De Carros has carved out a niche for itself.
Contact person: Lorenzo Dracoza
Phone: +1 786-220-4984
Address: R. Santa Helena, 1, Olaria, Rio de Janeiro, RJ, 21071-250, Brazil