Female Gamers now make up a Major Chunk of Brazilian Gamers – Say Surveys
According to latest market reports focusing on growth of Brazil’s gaming market, girls make up a large percentage of consumers, especially in segments like online flash based gaming.
Gone are the days when video games were purely the domains of teen boys and young adults. A recent publication from the Internet Advertising Bureau shows that women constitute the majority of players in the internet gaming section (nearly 52% gamers being women). A study reports that in several countries such as the US, UK, Brazil and the Netherlands, the segment of gamers over the age OF thirty five is comprised majority by women: breaking not just one, but two stereotypes, of age and gender as dissuaders, when it comes to the online game arena.
Popularity of online games with both teenagers and older women means that there’s market space to accommodate providers of games from all segments like adventure, sports, role playing, MMRPG, first-person games and skill development games. For the Brazilian games market, statistics show an interesting trend pointing favorably towards choices of gaming platforms. At present, there are an estimated 47.1 million gamers who use personal computers such as desktops and laptops. Approximately 70.9% of gamers are also smartphone users, with figures pegged at 36.5million. Plus, there are 33.7 million gamers who prefer using consoles such as PSP and Xbox, with the PlayStation clearly gaining ground over Xbox in terms of popularity.
Cumulatively, the number of users on multiple devices with a mix of PS, Xbox, PC, Android or iOS, account for 11.1 million of the user base. Additionally, there’s also a segment of users who also use all three of these platforms. There are several reasons that explain the recent impetus experienced by online and offline gaming market in Brazil. Factors include gender and age, incomes, availability of products including certain retail chains, players for every market segment, and free to play versus pay to play models that influence the gaming market.
The rise in number of female gamers partly accounts for the better revenues reported by most online game portals. Studies that have explored these staggering aspects of the dynamic Brazilian market in greater details found that 63% game shoppers navigate to authorized retailers, while 17% of them choose the grey market instead, and 14% buy games when travelling abroad. Another important factor accounting for the expansion of gaming market in the country, however, is the immense availability of handheld devices as well as online gaming platforms.
For instance, a game such as Clash of Clans is quite popular with Brazilian women – many of whom are university students or working professionals. To quote, gaming is a way of “letting off steam when tired or anxious” for many such women. Older women also prefer games that allow them to relax or fend off boredom in between tasks, with puzzles like 2048 being popular.
PCs continue to be one of the most popular platforms for gaming in Brazil. It is not surprising that there are a wide range of games available for PCs. Women have the option of selecting from a wide range of games including Rapunzel and Tinker Bell games, as well as Witch and Acao e Aventura, apart from other titles appealing particularly well to the female audiences. A popular site is 10000jogos.com which provides native language games that are curated especially for the large percentage of teenage girls who participate in online gaming with equal proficiency as guys. There are endless variations and possibilities in this segment, from celebrity and makeup games to those on music, cooking, adventures.
The best part is that the gaming industry no longer underestimates the demands of female players. These gender-bending gamers are redefining the usual norms of this previously male-user dominated industry, ushering in a new wave of online flash-based and social video games. Luckily for women, services like 10000Jogos are offering dedicated gaming getaways. There are multiple options to keep them hooked: from Minnie Mouse to Adventure Games, Cooking games to Educational games; the signs are clear - the Brazilian gaming industry is all set for more girl power!
10000Jogos is a gaming portal catering exclusively to gaming demands of women and girls, appealing to multiple age brackets. The gaming collection of the portal is attuned to the demands of Brazilians who want faster, better and more graphic intensive flash games. The several games include makeup and beauty, celebrity singers, adventure games, Disney characters, activity based ones and more. The website is backed up by local language support, simple interface and a neat design that makes it easy to use.
Contact person: Miguel Dragona
Phone: +1 786-233-4955
Address: Rua Jupira, 77, Botafogo, Rio de Janeiro, RJ, 21043-042, Brazil