Kentucky AdTech Company El Toro Announces First Ever Tool to Digitally Advertise to New Movers
El Toro Every month 1.8 million Americans move. These “New Movers” spend on average $8,700 per household on goods and services related to their move.
Louisville, KY - Until now the only way to advertise directly to New Movers was via direct marketing campaigns using direct mail, email, or telemarketing. El Toro’s Digital New Movers™ is the first of its kind tool to enable brands and ad agencies to target this audience using digital advertising. When they’re relocating, there is an extremely narrow window of time to reach these New Movers, and because of the lack of ability to identify someone as a New Mover; it’s been impossible to strategically advertise to this category using many traditional digital advertising techniques.
To develop this product, El Toro partnered with Avrick Direct of Goleta, CA who has developed one of the foremost databases of new movers in the county. According to El Toro CEO, Stacy Griggs, “Avrick’s data is fantastic and their team are first class. By combining their data on moving status with our IP address matching system, we were able to collectively develop a completely new product to target new movers.” According to Doreen Burk COO of Avrick Direct “We have provided New Mover data for traditional direct marketing campaigns for a long time, this approach and partnership with El Toro provides a completely new way to advertise to New Movers, we are very excited.”
According to El Toro Director of Sales and Training, Greg Mosely, “when people move they make significant changes to their purchasing patterns. Changing everything from the retail stores they frequent, the restaurants they dine at, and their healthcare providers.” Statistics show new movers are 4 times more likely than a typical consumer to try new brands and their average purchase size is significantly higher than consumers who have not moved. Additionally, new movers who try a new brand have a 90% likelihood of becoming repeat customers, which can equate into thousands of dollars in a lifetime for each new customer acquired from this channel. El Toro has applied for a patent with the USPTO on the digital new mover process.
To learn more about Digital New Movers™ by El Toro, please register for one of our webinars
About El Toro
Louisville, KY based El Toro, is an Advertising Technology (AdTech) company that has developed and applied for four patents on better processes to target digital advertising via Internet Protocol (IP) Addresses. El Toro has mapped and provides targeted digital advertising to a number of high-value locations including households, hotels, college campuses, stadiums, convention centers, government buildings and more. This data is then used to hyper-accurately target individuals or various groups of people based on location. This technology is most often used by automotive companies, universities, political campaigns, healthcare companies, and other large brands to increase the impact of their digital advertising campaigns. El Toro was recently recognized as only one of 12 Endeavor Global Companies in the United States.
About Avrick Direct
Avrick Direct, Inc. is a direct marketing company specializing in data compilation. Avrick applies a wealth of direct marketing knowledge and experience to sourcing, combining and creating data. Avrick’s lists are known for their large volume, speed to market, accuracy and hygiene. Almost all of the major data compilers and resellers license some of Avrick’s weekly New Mover file, New Telephone Connects, Pre and Pending Movers, Online Buyers, and Credit Card Activations.